
「桩」,就是山茶花。而山茶花油之古就被认为有美发的效果。所以日本资生堂 ( Shiseido) 在去年推出了名位 TSUBAKI 「桩」的洗发水。
TSUBAKI 内含高纯度山茶花油,可以让你的头发更有光彩,也同时使它充满弹性。山茶花油另一作用就是有修补受损头发的效果。所以 TSUBAKI 的产品说明也大力推荐它这两大功效来吸引爱美人士的注意力。
TSUBAKI 在推出日本市场时还应用了日本大红团体 SMAP 的歌来做主题曲。主要也是推广「变漂亮」的产品概念。不只是广告红,很多日本艺人也是 TSUBAKI 用着。好像当红小生 山下智久 (山P)也在他的公开日记上谈到 TSUBAKI 有多好用。所以在短短时间内 TSUBAKI 在护发霜排行榜上拿下了第一名。
容量:120g
Shiseido Tsubaki [Camellia] Oil has a historical presence among Japan's hair care materials. Recent scientific studies have shown Camellia Oil's effectiveness in hair.
Shiseido Camellia oil, made from camellia seeds, has been used in Japan for over a hundred years. Camellia oil keeps moisture in your hair intact and protects from sun burn.
Massage treatment from scalp to hair ends. Wrap hair (optional) and wait at least 20 minutes before rinsing with warm water. Use once a week or as often as needed.
Shiseido's original Camellia trademark in 1915 highlighted their most popular product, the Camellia Hair Oil. Now it makes it's return in the Tsubaki line. Tsubaki means Camellia in Japanese -- the strength and sign of Japanese beauty.
RM33
Post a Comment